George Stevens, President and CEO of The GoodCoin Foundation announced today that the Foundation is launching a new campaign in Western Australia involving 100 charities funded by Community Pod an innovative Australian coffee purveyor. Linking the sales of coffee to the charitable interests of customers is a central piece of Community Pod's business model.
Up to 14% of every coffee pod and bag of beans sold will be automatically redirected to a charity or not-for-profit of the buyer’s choosing. This equates to 10 cents from every pod or $3 from each bag of beans. Considering Australians drink 3 million pod capsules each day, and the global pod market is estimated to be worth in excess of $10 billion a year, this is a great opportunity to increase the pool of funds available to Australian causes.
Community Pod is fortunate to have one of Australia’s most trusted philanthropists, Dr. Ros Worthington, as a team member. A tireless campaigner for charitable missions, she has been awarded the Order of Australia medal, among other accolades. She has created ‘Ros’ Hub’, her selection of deserving, in-need or little-known charities and NFPs that coffee buyers may also choose from.